Innovation Days MEA: advancing innovation as one

On November 25^th and 26^th, 2025, Verlinde rolled out a brand-new international Innovation Days event focused specifically on the MEA region. Alongside our regional partners, we spent two rewarding days in Dubai on product training, technical exchange and meaningful discussion, all in pursuit of one shared aim: strengthening our network and building value together.

The MEA Innovation Days centred on the region's growth, its changing market needs, and the value of close cooperation with our local partners. The event gave attendees a forum to share insights and discuss how Verlinde can deliver relevant, lasting support throughout the Middle East and Africa.

The programme opened with the new EUROBLOC VF hoist and its synthetic rope technology, along with the VX EX explosion-proof range and new BH2. Participants also learned about Verlinde's single production site through a presentation on the Hämeenlinna factory. One highlight was a presentation from our local partner, Lootah Lemmens LLC, offering valuable insight into its operations and experience of the local market.

The event wrapped up with a team-building activity, giving everyone a further chance to connect outside the training sessions. Overall, it brought partners closer together and opened up new opportunities to share expertise and shape the region's future development.

Thanks go to every participant, trainer, partner and Verlinde team member who helped make these MEA Innovation Days a success.