VERLINDE launches its new partnership programme for all its customers

This summer, VERLINDE began rolling out its new partnership programme worldwide, aimed at customers of every kind — regular, occasional, long-standing and new. The stated goal of this new partnership model is to share as many services as possible with our most committed customers, while giving every customer, without exception, a set of services and benefits scaled to their current partnership level. In doing so, we are defining a cooperation framework tailored to each customer's ambition with our company, one that guarantees fruitful business exchanges for both sides in every situation.

This commercial partnership rests on four partnership tiers. Each one offers marketing services, digital solutions or training, tailored to each organisation and aimed at growing their business in the lifting market alongside Verlinde and within its network.

In a constantly evolving market, the expectations of VERLINDE's local partners and end customers translate into demands for product quality and service responsiveness. This new programme lets the level of service be recalibrated every year to match the partnership's ambition, and adjusted flexibly to what the end user of our equipment needs.

Rollout of this new partnership will continue through the end of this year and into the start of next year.